Indy Achieves goes digital to recruit 21st Century Scholars amid COVID-19
With the approaching June 30 deadline, the initiative pivots to continue supporting Marion County students virtually
INDIANAPOLIS – APRIL 17, 2020 – Indy Achieves recruitment for the 21st Century Scholars program will occur exclusively online now that schools are closed for the remainder of the school year in adherence with Governor Eric Holcomb and Mayor Joe Hogsett’s COVID-19 executive orders.
The 21st Century Scholars program is an early college promise program administered by the Indiana Commission for Higher Education (CHE). It offers income-eligible Hoosier students up to four years of paid tuition at an eligible Indiana college or university after high school graduation and completion of Scholar program requirements. Students must enroll in the program by the June 30 application deadline following the students’ 8th grade year.
Indy Achieves recruitment strategy has included school visits with the help of school counselors and the use of traditional paper applications. Now that schools will remain closed through the remainder of the application period, Indy Achieves will promote a digital application, creating easy, online and mobile-friendly access for families. This innovative approach has been made possible by the School and Community Partnership Grant from the Indiana Commission for Higher Education. Families can visit www.indyachieves.org/21cs or simply text “college” or “universidad” to 404-58 to begin filing the application in English or Spanish.
“For many individuals, the economic impact of COVID-19 will last beyond the June 30 21st Century Scholars application deadline. While we are all focusing on the here and now, it is important to make sure we are still looking to the future,” said Matt Impink, EmployIndy’s executive director of Indy Achieves. “This is why we are asking our partners, stakeholders, and fellow community members to continue promoting this opportunity to springboard many of our students to success in college by covering their tuition and providing wrap around supports.”
Indy Achieves is asking the community to act as messengers and share this opportunity widely across their networks by following Indy Achieves on Facebook and Twitter @indyachieves and sharing content using the hashtag #21stCenturyScholars.